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When it comes to alcoholic beverages, it's crucial for brands to stay up to date and adapt quickly to market developments. Two major trends are emerging in the global alcohol industry that will influence the market in the years to come.

The first is the growing demand for personalized options. Consumers are looking for approaches tailored to their unique needs, and prefer natural ingredients they know and understand, such as citrus, hop oils, tea, and botanicals. They are also concerned about the traceability of these ingredients, making products from reputable companies highly sought-after. In addition, consumers are looking for new and exciting taste experiences, paving the way for the incorporation of exotic ingredients into alcoholic beverages.

The second trend is the growing interest in convenience. Ready-to-drink products offer consumers low-alcohol or alcohol-free options, responding to the growing demand for wellness and a balanced lifestyle. The "ready-to-drink" segment is experiencing significant growth, with retail sales exceeding US$11 billion by 2022, and a forecast growth rate of 7% to 2026. Consumers appreciate the convenience of these products, which offer a variety of flavors and options.

 

Source: Beverage Daily